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Web Designers, Technical
Writers, Graphic Artists and others who hate writing content.
As a copywriter, I am often
called upon to do work for a client, where part of the contract
involves the site design and layout. I find myself in a quandary
over these types of contracts, for many reasons.
Year’s back, I got to thinking
that there are many other professionals who have the same problem
when it comes to writing the content for a site.
The client only wants to have
their site built and up and marketing. They usually prefer a one
stop location to get this accomplished, but let's face it, any
professional in the above fields has a specialty and to
concentrate on multiple specialties takes time which is usually
un-billable, and in the long run - costly to not only you, but to
the client as well.
So here is what I did. I
specialize in content and copy writing only. But I associate with
designers who
specialize in the design and layout, and with
graphic artist who do
better artwork then I can do.
I work with
tech writers
who do the technical pages but feel uncomfortable writing
marketing words, and who realize that copywriting is different
then tech-writing. |
I work with
site promotion people who
take the efforts of this type of teamwork, and concentrate on
promoting the client site. The client is happy. The site is
better served and one company manages the project, even though
multiple companies may have had their hand in the design and
setup.
I work with
advertising agencies and people
who have done an analysis of their clients sales, and who have
suggested that their clients need a redesign or new web site.
I also work with
translation agencies who can translate the work of a
qualified content and copywriter, so that the client gets more
results out of their website.
With this in mind, if you are a
site designer and looking for the proper content for your client’s
site, then call me. I discount my normal rates to independents
and freelancers and work through you, not direct with the client.
(Unless you want me too of course)
I reciprocate, because like I
said, I do one side of the total requirements well, and that's
because I outsource the other side to do who do their part well.
My associates are those people who realize their best lies within
their areas of expertise. |